The Ecommerce Expert

Successful Ecommerce Businesses Start Here

Call Today for a Free Evaluation
(866) 602-2673
  • Home
  • Services
    • Ecommerce PPC Management
    • Conversion Rate Optimization
    • Ecommerce Consulting
    • Website Design / Redesign
  • Testimonials
  • Blog
  • About

Unexpected Customer Appreciation Hits the Spot

By Eric Leuenberger 5 Comments

Today I went to the post office to check the mailbox and found a nice albeit unexpected surprise waiting for me.

Let me briefly set the stage. I write and contribute a number of monthly articles for both online and offline publishers and have been doing this for sometime now. One of those online publishers EzineArticles.com knows a little something about customer appreciation.

EzineArticle.com Expert Author GiftI get to the post office and along with the other mail I find a small square box with the Ezine Articles logo on the outside. My curiosity is piqued by now and I’m wondering what I ordered?

I open the box and to my surprise I see a nice coffee mug, a bag of coffee, and a note thanking me for being a part of the community and contributing to Ezine Articles.

Ecommerce store owners take note—this type of pro-active customer interaction works! I’m not saying you have to send free gifts to all your customers, but I have said in previous posts that a simple and unexpected hand written note or “bonus” here and there won’t hurt. It builds loyal customers not to mention happy customers.

Not that I needed it to keep writing for them, but it certainly cemented my relationship with Ezine Articles.

Do you reward or surprise your customers? If so how? If not, why? Part of customer retention is keeping your current customers happy. What would happen if you sent an unexpected gift to your current top customers? I’m sure the impact of that small gesture would reach far beyond what you think.

Just look at this case, EzineArticles.com probably had no intention of getting mentioned for their efforts. But their simple gesture of appreciation did just that.

Thanks guys!

Related posts:

  1. Even More Proof Free Shipping is High on Customer Want Lists
  2. Earning Customer Loyalty
  3. Earn Customer Loyalty
  4. Customer Surveys Reveal Holes in the Dam

Filed Under: Customer Retention Tagged With: customer appreciation, customer service, ezine articles, ezinearticles.com

Books by The Ecommerce Expert

Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics
Available on Amazon Now!

About Eric Leuenberger

Ecommerce conversion marketing expert who has been helping store owners since 1995 increase sales and build more profitable, more sustainable ecommerce businesses. He is the creator of , Ecommerce Amplifier The Ecommerce Success System.

Comments

  1. Sally-Anne says

    August 19, 2009 at 1:24 pm

    Piqued. Your curiosity is piqued, not peaked. ;) Peaks are for mountains and meringue pies.

    Reply
  2. Eric says

    August 19, 2009 at 2:24 pm

    Good point. I guess it could be either, but for correctness it should be changed. Consider it done!

    Reply
  3. Jamie says

    August 19, 2009 at 3:48 pm

    It makes me feel like I should be sending you a thank you too! Perhaps a measure of Irish Whiskey to help with the coffee? ;)

    All the best

    Jamie (Sunny ireland)

    Reply
  4. Eric says

    August 19, 2009 at 3:52 pm

    Not a requirement but certainly nice! Really though, no need. Glad you like what you see. Looking forward to our next phone conversation. I hope all is well and business is brisk!

    Reply
  5. Matt says

    August 26, 2009 at 1:21 am

    100% agree, the Christmas hamper to your most valuable clients goes a long way. I received a large Christmas hamper from one of my suppliers last year, they were the only company i dealt with to do this (they weren’t the largest account either). It was very unexpected but just gave a nice boost to the business relationship and definitely created extra loyalty.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Blog Categories

  • Blogging
  • Conversion
  • Customer Retention
  • Design & Usability
  • E-Commerce Optimization
  • Email Marketing
  • Featured
  • Google Adwords
  • Increase sales
  • Marketing Strategies
  • Mobile Commerce
  • Search Engine Optimization
  • Search Marketing
  • Security
  • Shopping Cart Abandonment
  • Social Media
  • Website Analytics
  • Zen Cart
  • Zen Cart Contributions
  • Popular
  • Recent

About

The Ecommerce Expert offers products and services that help move ecommerce businesses toward growth and success. Our products and services help store owners maximize their ROI, decreasing expenses and increasing revenue. The net result is sustainable growth and stability with above average results.

Services

  • Conversion Rate Optimization
  • Search Engine Marketing (SEM)
  • Ecommerce PPC Management
  • Social Media Marketing
  • Ecommerce Consulting
  • Website Design / Redesign

TheEcommerceExpert.com

Successful Ecommerce Businesses Start Here
1-866-602-2673
Contact Us

Connect With The Expert

  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2022 ·Enterprise Pro Theme · Genesis Framework by StudioPress · WordPress · Log in