The Ecommerce Expert

Successful Ecommerce Businesses Start Here

  • Home
  • Services
    • Ecommerce PPC Management
    • Conversion Rate Optimization
    • Ecommerce Consulting
    • Website Design / Redesign
  • Free Resources

The How-to and Why of Twitter Lists for Ecommerce Retailers

By Eric Leuenberger Leave a Comment

Twitter’s recently added list functionality has turned the social networking site into a list-maker’s paradise.

If you’re asking yourself what the point is or why use a Twitter list if you’re an ecommerce retailer, then you’ve come to the right place. Below, you’ll find a brief introduction to Twitter lists as well as reasons why web retailers might want to use them.

Twitter-List-1 What are Twitter Lists and how do you use them?

In the simplest definition, Twitter lists are a way to organize – into lists — brands, associations or people you want to keep together in a group. You can put together up to 20 lists containing up to 500 users each of whomever or whatever you choose.

Creating a Twitter list is fairly simple. Using my own Twitter account, we’ll create a list for my Chicago Tweeps (that’s Twitter People for those not up on the Twitter lingo).

Once you’ve logged into your account, find “New List” on the right column.

Once the dialogue box appears, begin typing the name of your list. This name is unique to you in that it’s attached to your Twitter profile name. You needn’t worry about copying someone else’s list name.

You may include a description with your Twitter list if you so choose. This might be helpful if you choose to make your Twitter list public or if you need to remember why you put the list together in the first place.

Finally, choose whether you want to make your list public or private. If you choose the public option, other Twitter users will be able to see who you have on your list. If you choose private, only you will be able to see who is on your list.

Twitter-List-2

Once your list has been created, you can now start to add people to it.

There are several options for adding people.

You can use the search function:
Twitter-List-3

You can search for Twitterers you follow (click on the ‘list’ icon and check the list you’d like to add them to.)
Twitter-List-4

You can search using other Twitterers’ lists. To do this, click on their list(s) in the right column to open up a list. Select individual Twitterers to follow or choose “Follow List”

If you chose to follow another Twitter’s list, the list will be added to your list of lists in the right column.

Twitter-List-5

Why would you want to use Twitter Lists as an Ecommerce Retailer?

Twitter lists are a great way to organize the people you do business with. If you’ve been on Twitter for any amount of time, you’ll notice that it can be cumbersome to find and follow specific users you may consider important.

Twitter lists allow you to organize those users into easy-to-follow screens.

Say you have 900 followers. A third of your followers are customer-based; another third are vendor-based and the final third are industry-based.

With 900 followers, you’d have to be on Twitter all day long just to keep up with everyone. With Twitter lists, you can segregate your customers from your vendors and industry experts and concentrate on a specific group of Twitterers.

With Black Friday coming up, wouldn’t it be a great idea to call attention to your loyal customers (whom you have showing on a public customers list) and give them all a discount? Same goes for your vendors. If you love Paypal and your newsletter software so much you wish you could marry them both, why not give them the attention they deserve by pointing your followers in the direction of your vendor list.

Filed Under: E-Commerce Optimization, Marketing Strategies, Social Media Tagged With: Social Media, social media marketing, twitter lists

Categories

  • Blogging
  • Conversion
  • Customer Retention
  • Design & Usability
  • E-Commerce Optimization
  • Email Marketing
  • Featured
  • Google Adwords
  • Increase sales
  • Marketing Strategies
  • Mobile Commerce
  • Search Engine Optimization
  • Search Marketing
  • Security
  • Shopping Cart Abandonment
  • Social Media
  • Website Analytics
  • Zen Cart
  • Zen Cart Contributions
  • Popular
  • Recent

About

The Ecommerce Expert offers products and services that help move ecommerce businesses toward growth and success. Our products and services help store owners maximize their ROI, decreasing expenses and increasing revenue. The net result is sustainable growth and stability with above average results.

Services

  • Conversion Rate Optimization
  • Search Engine Marketing (SEM)
  • Ecommerce PPC Management
  • Social Media Marketing
  • Ecommerce Consulting
  • Website Design / Redesign

Copyright © 2023 | Privacy Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT