With all of the information available about how to make your site appear at the top of a search engine results page, one could assume that as an e-commerce site, you’re pulling out all of the stops to make that happen.

What if you’re doing everything and you’re still not on top? Consider what you’re doing with your social media campaigns.

By now, you should know that the two biggest things you can do with your site to help optimize your site are:

• Make sure you are using the correct keywords and phrases.
• Make sure you are linking to your current content.

Linking to your current content is the perfect entry point for social media.

Consider the upcoming holiday season.

Let’s assume you’re on Twitter and Facebook. Are you posting at least a few times a week to invite people to your site to check out your products or services? Are you online asking questions of your readers or followers? Are you asking them to take action?

Consider hosting holiday specials on your site. Use your Facebook fans and Twitter followers to get the word out about the specials and any contests you may have coming up.

The more you entice potential customers to come to your site, the more inbound traffic you’ll receive. This, in turn, results in higher search engine rank.

I’ve mentioned 1800-Flowers.com before as a best practices site, but other sites that have grabbed the social media ball and have run with it include Lands’ End, Ulta (cosmetics), and Old Navy.

With a simple flick of the wrist and a few key strokes, these brands are reaching out to customers as one of the most pivotal times of the buying year.

Shouldn’t you be doing the same?