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Cyber Monday Marketing Tips

By Eric Leuenberger Leave a Comment

Cyber Monday marks the first major increase in online holiday spending as people go back to work after the Thanksgiving weekend and begin to think about how to get a jump on their holiday shopping. And this year’s holiday shopping is the shortest one yet.

According to this article I found on venturebeat.com, Adobe is forecasting the biggest Cyber Monday sales in history.

What can you do to help increase sales from your share of Cyber Monday’s sales? Here are a few Cyber Monday marketing tips:

  • Give a free gift away for orders over a certain amount
  • Create product bundle gift packages
  • List a promotion on CyberMonday.com
  • Follow up with consumers both before, and after Thanksgiving
  • Give customers a way to spread the word
  • Offer certain special deals ONLY on Cyber Monday but run your promotion for several days

There you have it. A few ways you can get a piece of the “holiday shopping pie”.

Now, get working on those ideas, and prepare your store for the holiday shopping season! Cyber Monday will be here before you know it.

 

Filed Under: Increase sales, Marketing Strategies Tagged With: cyber monday promotions, cyber monday sales, increase ecommerce sales, increase online sales, tips for ecommerce sales

Top Articles to Increase Sales in Your Ecommerce Business

By Eric Leuenberger Leave a Comment

Top Articles to Increase Sales in Your Ecommerce Business

A top goal for ecommerce business owners is to increase sales. These four articles are a good way to learn how to increase sales in your ecommerce business. And there’s a lot more where this came from.

  1. 5 Proven Methods to Decrease Your Shopping Cart Abandonment Rate
  2. 5 MORE Proven Methods to Decrease Your Shopping Cart Abandonment Rate
  3. 4 Ways to Increase Average Order Value
  4. Why the Best Way to Increase Sales Is With Existing Customers

Filed Under: Increase sales Tagged With: ecommerce business tips, increase ecommerce sales, tips for ecommerce business

Top 10 Ecommerce Mistakes

By Eric Leuenberger Leave a Comment

Top 10 Ecommerce Mistakes

Here is a list of the top 10 mistakes (and myths) I see ecommerce stores fall into:

  1. Thinking that driving more traffic to your website will increase sales. (There are two types of traffic in general. Knowing which one to go after is the key to increased sales. More is not always better — that is, unless the right elements are in place to maximize sales from it.)
  2. Weak site design in relation to your target market. (i.e., Do you design for your market or do you just design a site thinking that alone will sell your product?)
  3. Not marketing enough or properly. (You can’t make sales if nobody knows you exist. Marketing is critical but it must be done correctly to gain the maximum benefit.)
  4. Try to sell the wrong product online. (Think that just because you have a product it’s going to sell? Think again. Unless you’ve done your homework first, you may be surprised to find that there isn’t a market for what you’re trying to sell online.)
  5. Not testing your site to find what really works. (If you ignore your site the results will show.)
  6. Not optimizing your product pages for increased conversion. (Your product page has a single overall objective with sub roles that help meet that objective. If you don’t know what this is, you have no chance of getting users into your checkout process at all.)
  7. Inadequate site usability. (There are a number of things that can help you determine if usability is a problem and then help you improve upon this. Usability is like the Yellow Brick Road to more sales.)
  8. No comprehensive marketing plan in place. (This is one of the number one reasons most ecommerce businesses are destined for failure before they even start.)
  9. Too many obstacles to shopping. (Adhering by the KISS [Keep It Simple Stupid] principle is crucial to helping customers do their job.)
  10. Poor customer service. (Do you answer your customers’ questions before they ask them? Knowing what they expect and at what moment will improve your customer service.)

If you make even just one of these mistakes, you are likely losing sales and hurting your ability to maximize your sales.

And please know, you are not alone in these mistakes. These are the top 10 mistakes I find most often, and I work with a lot of ecommerce entrepreneurs.

This is a perfect outline of the problems Ecommerce Amplifier fixes. The six-step tutorial will solve all of these problems and if you sign up for the Premium level, I’ll even provide you with my expert website review – pointing out exactly what you’re doing right and what you can improve.

Filed Under: Conversion, Customer Retention, Increase sales, Marketing Strategies Tagged With: conversion, customer experience, ecommerce mistakes, increase ecommerce sales, tips for ecommerce business

4 Ways to Increase Average Order Value

By Eric Leuenberger Leave a Comment

4 Ways to Increase Average Order Value

Here are 4 ways to increase your customers’ average order value:

1. Increase product price
To do this effectively you must understand what your market is willing to pay and be conscience how competitors price their products.

2. Cross sell similar products
This works when the products are related but often has the opposite effect when the products have little in common. The primary goal of a cross sell should be to increase the customer’s average order value by offering them a related item which they can add to their cart in addition to the item they are currently considering.

3. Offer free shipping offer with constraints
It’s no hidden secret that free shipping works. In fact the majority of Internet shoppers expect free shipping. You can take advantage of this and also increase your average order value by offering free shipping for orders that reach a certain minimum. If you want your average order value to be $45 for example then you may want to consider offering free shipping for all orders $45 and over.

4. Create product bundles
A great way to increase your average order value is to develop combinations of products that when bought separately would cost more. For example, let’s say you sell Apple iPods. You have an iPod Nano for $149.95 and a car adapter priced at $54.95 (a separate cross sell). These items are likely to be purchased together yet when purchased as individual items a customer would have to pay a total of $204.90. Bundle the two together and price it for less and your customer will see it as a deal that can’t be passed up.

These are just a few examples of the ways you can increase the average order value and increase the revenue your online store generates. Test a few and let me know your results.

 

Filed Under: Conversion, Increase sales Tagged With: conversion, increase cart value, increase ecommerce sales, increase online sales

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