With the holidays revving up I thought I would bring back a few older articles I wrote which tend to get buried beneath the rest of the articles here. Rather than reinvent the wheel, I’ve provided links to them below.
Complete Ecommerce Holiday Checklist
This article provides a checklist of 10 items you need to consider while preparing your store for the holidays. From technical considerations to social media and even simple navigational tweaks that help drive sales; this list covers them all.
Top 10 Days for Sending Out Holiday Emails
Quick listing of the top ten days for sending out emails. A handy reference for planning some of your email promotional and follow-up campaigns. These days are traditionally big days, so you also may want to consider testing other days when email volumes are lighter (possibly better ensuring your message doesn’t get hidden under a stack of other emails!)
Thanksgiving Signals Black Friday
This article provides information on what Black Friday is and how it started. It also provides a little information on a similar online ‘holiday’ called Cyber Monday. Links are provided in the article to help you gather more info on each and determine how you can use them to boost your sales.
Six Promotional Ideas You Can Use for Cyber Monday
10 ideas and strategies to get your brain stirring about how you can take advantage of the Cyber Monday craze, driving more visitors to your site, and increasing your slice of pie during the holiday shopping frenzy.
10 Ecommerce Shipping Best Practices
It’s no surprise that shoppers like free shipping. It’s a buzz term that gets shoppers excited and puts stars in their eyes. But did you know that during the holidays, shoppers put free shipping very high on their list of ‘what makes them want to buy?’
It’s true. A lot of buying decisions are made during the holidays based on the availability of free shipping or not. Shoppers even go so far as to search for ‘free shipping’ offers across the internet.
In this article you’ll learn ten best practices to help you fine tune your shipping and win more customers this holiday season (and throughout the year.)