The Ecommerce Expert

Successful Ecommerce Businesses Start Here

  • Home
  • Services
    • Ecommerce PPC Management
    • Conversion Rate Optimization
    • Ecommerce Consulting
    • Website Design / Redesign
  • Free Resources

Should you create a Facebook Group or Fan Page for your E-commerce Site?

By Eric Leuenberger 2 Comments

A huge question I often hear when it comes to Facebook and brands is should you build a Facebook Group Page or a Fan Page?

It is a good question and the answer depends mostly on what your plans are for your site. I’ve broken down the pros and cons of both a fan page versus a group page below.

Facebook Fan Page
Facebook Fan Pages are a great option for brands – including e-commerce sites – that plan on posting information at least once a week.

Facebook Fan Page Pro’s:

  • Looks polished; closely resembles an individual profile page
  • Can include videos, photos, links, events, etc.
  • Can be fed into “fans’” update stream similar to an individual profile update
  • Can be given a customized url similar to an individual profile
  • Hides the name and address of the page creator
  • Offers options to add applications such as a Twitter feed
  • Includes a “wall” similar to individual profiles that people can post comments on
  • Can be paired with a Facebook Fan Page Widget on your site

Facebook Fan Page Con’s:

  • More difficult to manage conversations between fans
  • Conversations are on display for the public to see
  • Unable to convert Facebook Groups to Fan Pages if you’ve already got a Group page set up
  • Until you have an adequate number of fans, you’ll be posting a lot
  • A dismal Fan Page linked to your site can hurt your inbound links in SEO

Facebook Group Page
Facebook Group pages are easy to create and slightly more personal than a Fan Page. Because it is not a constantly fed profile-like page, posts do not need to be as often.

Facebook Group Pro’s

  • Can be more intimate; people see who created the group
  • Still allows for pictures, photos, videos, events, etc. to be posted
  • Allows for emails to be sent to all group members
  • Pre-dates Fan Pages; more familiarity among early adopters of Facebook

Facebook Group Con’s

  • Visitors must visit your group page for updates
  • Does not allow applications to be added to the group page
  • Offers visibility
  • Will automatically post related groups to your group page whether you want them or not
  • Cannot be linked to your site via widget(s)

The Verdict? Consider a Facebook Fan Page if you want to keep your “fans” up to date on the goings on of your site. Consider a Group if you have a niche within your site that people might want to create conversations about.

Filed Under: Social Media Tagged With: build facebook fan page, create facebook group, difference between facebook fan page and facebook group, facebook fan pages, facebook fan pages vs groups, facebook groups

Categories

  • Blogging
  • Conversion
  • Customer Retention
  • Design & Usability
  • E-Commerce Optimization
  • Email Marketing
  • Featured
  • Google Adwords
  • Increase sales
  • Marketing Strategies
  • Mobile Commerce
  • Search Engine Optimization
  • Search Marketing
  • Security
  • Shopping Cart Abandonment
  • Social Media
  • Website Analytics
  • Zen Cart
  • Zen Cart Contributions
  • Popular
  • Recent

About

The Ecommerce Expert offers products and services that help move ecommerce businesses toward growth and success. Our products and services help store owners maximize their ROI, decreasing expenses and increasing revenue. The net result is sustainable growth and stability with above average results.

Services

  • Conversion Rate Optimization
  • Search Engine Marketing (SEM)
  • Ecommerce PPC Management
  • Social Media Marketing
  • Ecommerce Consulting
  • Website Design / Redesign

Copyright © 2023 | Privacy Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT