The Ecommerce Expert

Successful Ecommerce Businesses Start Here

Call Today for a Free Evaluation
(866) 602-2673
  • Home
  • Services
    • Ecommerce PPC Management
    • Conversion Rate Optimization
    • Ecommerce Consulting
    • Website Design / Redesign
  • Testimonials
  • Blog
  • About

Good E-Commerce Social Media Integration

By Eric Leuenberger 4 Comments

We’re going to revisit 1-800-FLOWERS.com’s Facebook example to further illustrate how the e-commerce site has integrated Facebook and other social media sites to communicate with its past, present and (hopefully) future customers.

You can see from their Facebook Wall Page that 1-800-FLOWERS.com includes both its website URL as well as its Twitter address right at the top of the page. This is a great idea if you fans or visitors that use both Facebook and Twitter. It also shows that you’re not just limited to one form of social media communication.

1800 Flowers Facebook Wall Page
1 800 Flowers Facebook Wall Page

Notice the top wall post on this screen shot. The article link with supporting text is a great way highlight an exciting sale or promotion taking place on the actual site. Social media users will not stand for e-commerce sites only pushing sales down their throat. If you want to secure a sale, try throwing a dose of human spirit into your posts and not a repetetive “Buy my product now!”. Take a second to also notice how the site didn’t leave its Fan’s “Hey Everyone” post on its own. They’re showing some care and human interaction by responding back even if that’s the only response.

1-800-FLOWERS.com is good to include its Twitter address on its Facebook page and does a great job of interacting with customers on its Twitter page.

1800 Flowers Twitter Page
1 800 Flowers Twitter Page

Again, human interaction is key here. The folks at 1-800-FLOWERS are right on with their fun and appreciative twitter responses. There are very useful Twitter tools available that allow you to keep track of when your Twitter name is being used or written about which is a great way to interact. Imagine what those consumers feel like when they see that their post was heard by the folks at the site they purchased from. You’re almost as good as sold for their next purchase.

Another best practice worth pointing out here is that not every Tweet needs to fill all 140 characters. Notice how some Tweets are as simple as “That’s Fab! Spread the Word Please :-)” while some include a condolence and thank you for purchasing from the site. A great way to keep your consumers engaged with you and your site can be seen near the top, where a giveaway winner was highlighted and others were instructed to stay tuned for more at a future time.

1-800-FLOWERS.com does a good job of pulling its social media all together by including a link to its Facebook Fan Page right on the front of the site.

1800 Flowers Home Page
1 800 Flowers Home Page

While not every e-commerce consumer uses these social media tools, those that do will appreciate the social media savvy.

While 1-800-FLOWERS.com does a good job of integrating its social media, there are two things I noticed about their social media use that I would add or change:

  1. Include a link to Twitter on the home page. Avid social media users will appreciate that they can find the site on multiple platforms.
  2. Take down the link to the blog our update it with a current link. The blog link found on the Facebook Information leads to a dead blog that appears to no longer be in service.

Have you found examples of good e-commerce social media integration? Be sure to share them in the comments below.

Filed Under: Featured, Social Media Tagged With: 1800flowers, ecommerce social media integration, facebook, social media ecommerce, twitter

Certifications

Listen to What Others are Saying

Smart, Creative, No-Nonsense

"Eric's a smart guy with the rare combination of technical know-how and business savvy. Hire him! He'll turn your cart into a money machine."
The Ecommerce Expert
5.0
2018-03-31T18:07:46+00:00
"Eric's a smart guy with the rare combination of technical know-how and business savvy. Hire him! He'll turn your cart into a money machine."
https://www.theecommerceexpert.com/testimonials/smart-creative-no-nonsense/

Professional, Expert, Worth Every Penny

"I hired Eric to help improve the usability and the conversion rate at two of our websites. He brought a strong background in e-commerce and it showed in his recommendations and suggestions. During our phone conversations, he always took the time necessary to cover the material and all my questions. We often when past our allotted time. When hiring a person to perform a service, it can be difficult to know what you’re getting ahead of time. Looking back now, the decision to hire Eric was a good one."
The Ecommerce Expert
5.0
2018-03-31T18:08:37+00:00
"I hired Eric to help improve the usability and the conversion rate at two of our websites. He brought a strong background in e-commerce and it showed in his recommendations and suggestions. During our phone conversations, he always took the time necessary to cover the material and all my questions. We often when past our allotted time. When hiring a person to perform a service, it can be difficult to know what you’re getting ahead of time. Looking back now, the decision to hire Eric was a good one."
https://www.theecommerceexpert.com/testimonials/personable-expert-worth-every-penny/

Great Results, High Integrity

"Eric helped us with our ecommerce conversions multiple times and always comes through. He really is an expert, I am an expert and I turn to him, so he must be good. No matter what he charges you, it will be worth every penny and Eric, will always over deliver!"
The Ecommerce Expert
5.0
2018-03-31T18:13:39+00:00
"Eric helped us with our ecommerce conversions multiple times and always comes through. He really is an expert, I am an expert and I turn to him, so he must be good. No matter what he charges you, it will be worth every penny and Eric, will always over deliver!"
https://www.theecommerceexpert.com/testimonials/great-results-high-integrity/

My Conversion Rate Jumped in Just 7 Days

As you know, I implemented all of the suggestions in the video review about a week and a half ago. My conversion rate for the last 7 days has climbed to 3.86%! Thank you!
The Ecommerce Expert
5.0
2018-03-31T18:36:18+00:00
As you know, I implemented all of the suggestions in the video review about a week and a half ago. My conversion rate for the last 7 days has climbed to 3.86%! Thank you!
https://www.theecommerceexpert.com/testimonials/conversion-rate-jumped-just-7-days/

I Wish I Had Run Into Eric Sooner

Eric really is an expert. I am an expert and I turn to him, so he must be good! He helped us with our ecommerce conversions multiple times and always comes through. His advice is worth every penny and he always over delivers!
The Ecommerce Expert
5.0
2018-03-31T18:37:55+00:00
Eric really is an expert. I am an expert and I turn to him, so he must be good! He helped us with our ecommerce conversions multiple times and always comes through. His advice is worth every penny and he always over delivers!
https://www.theecommerceexpert.com/testimonials/wish-run-eric-sooner/
5
5

About

The Ecommerce Expert offers products and services that help move ecommerce businesses toward growth and success. Our products and services help store owners maximize their ROI, decreasing expenses and increasing revenue. The net result is sustainable growth and stability with above average results.

Services

  • Conversion Rate Optimization
  • Search Engine Marketing (SEM)
  • Ecommerce PPC Management
  • Social Media Marketing
  • Ecommerce Consulting
  • Website Design / Redesign

TheEcommerceExpert.com

Successful Ecommerce Businesses Start Here
1-866-602-2673
Contact Us

Connect With The Expert

  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2021 ·Enterprise Pro Theme · Genesis Framework by StudioPress · WordPress · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok