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Why the Best Way to Increase Sales Is With Existing Customers

By Eric Leuenberger Leave a Comment

Increase Sales With Existing Customers

Building a successful ecommerce business — or any business for that matter — requires you to retain customers and foster loyalty. Profitability in ecommerce is found through customer loyalty.

In a previous article, I explained the 80/20 rule and the concept of the lifetime value of each customer.

The 80/20 rule holds that 20 percent of your current customers provide 80 percent of your business.

The key is to find out who those 20 percent are and cater to their every need.

These existing customers have a value — what they’ve already spent and what they will spend over a lifetime with you.

To increase the lifetime value of a customer — and nurture your relationship with them — it’s a good idea to develop a retention program.

Here are 3 ways you can increase your customer lifetime value with your 20 percent:

  • Personalize the customer relationship and build rapport
  • Make yourself available and answer their questions
  • Deliver a monthly email follow up to improve communication and retention

You build lifetime value by nurturing your current customer base, listening to their needs, and delivering high quality customer service among other things.

Paying careful attention to your existing customers will help you build a more profitable and sustainable ecommerce business.

 

Filed Under: Customer Retention, Increase sales Tagged With: 80/20 rule, Customer Retention, ecommerce coaching

Last Day to Get a Free Website Video Review

By Eric Leuenberger Leave a Comment

Just a reminder here to everyone that today is the last day to take advantage of the Free Website Video Review I am performing for anyone who joins my online coaching program Ecommerce Amplifier.

The reviews have been more than beneficial to those who have already received them and in many cases have helped increase their website conversion in as little as one week.

If you want to take advantage of this offer you need to do it today. My coaching program comes with a 30 Day Money Back Guarantee so you have nothing to lose.

I’ll be moving through the reviews as fast as possible and will complete them so you can implement the suggested alterations in time to gain additional holiday sales.

In addition to the limited time video reviews members can also download a ton of bonuses including source templates, cart add-ons, graphic files and more from my Vault as well as get access to the members only forums.

More information on this can be found in my original post on the launch of Ecommerce Amplifier here.

Filed Under: Conversion Tagged With: ecommerce amplifier, ecommerce coaching, ecommerceamplifier.com, website video review

6 Proven Steps to Increase Your Conversion

By Eric Leuenberger Leave a Comment

Increasing website conversion is something that all of us seek. More sales, better qualified traffic, bigger profits, lower cart abandonment, and the list goes on. It’s the foundation of what I write about in this blog.

However, I realize that although the answers are often provided in articles, it can be difficult for store owners to put those bits into the proper sequence which ensures they reach their goals. You see, having the right information in front of you is just one small portion of the puzzle. It’s knowing how to use it and when to implement it that makes all the difference.

Don’t put the cart before the horse

I can’t count the number of times I hear store owners say “I’ve already tried this” or “I tried that and it didn’t work”, or “Why does it seem work for everyone else but not for me?” It’s not to say that what they tried doesn’t work (but you must test), rather, the answer often lies in the way the process was implemented.

As the old saying goes, “don’t put the cart before the horse”. Why? Quite simply, doing so will render the horse useless even though all the elements are in place to succeed. The key here is in the proper implementation of the elements in the process. If you simply switch the location of the elements, and put the horse before the cart, you’ll likely find the success you were looking for. The answer was in front of you all along, you just had to know how to implement it.

Building a successful ecommerce store is no different in principle than the cart before the horse analogy mentioned above. Sure, it’s harder to run an online store than it is for a horse to pull a cart, but the fact that it all comes down to proper implementation is often the missing ingredient.

Ecommerce Amplifier: Your Blueprint for Success

I’ve been helping store owners both large and small increase their website conversion for quite some time now. Over this lengthy time period I continually developed, tested, and refined a systematic process that has proven time and time again, to increase store conversion for anyone that follows it—regardless of size.

Several months back I decided to put this process into a do-it-yourself online coaching program called Ecommerce Amplifier. My objective was to make my program available to as many store owners as possible by keeping the monthly investment ridiculously low and provide them with a system that put all the elements into the right order through easy-to-follow weekly lessons.

I launched Ecommerce Amplifier about 2 months ago and the current members love it. The results spoke for themselves almost immediately in store owners reporting increased conversion in as little as one week after entering the program.

My online coaching program not only provides an exact blueprint for reaching your goals, but I also provide my members with the exact tools, resources, strategies, and secrets I use daily to help store owners achieve success. In addition my members get access to me as their personal coach through exclusive members only forums (complete details of what you get can be found by clicking here.)

Anybody ecommerce store owner can benefit from this system. It doesn’t matter if you are just starting out or already have an established ecommerce business, this system will help you build a stronger, more successful online store.

I don’t have to tell you how expensive it can be to hire out all the resources needed to find success. For just peanuts, my system will provide you with a do-it-yourself blueprint to success.

Ecommerce Amplifier walks you step-by-step through a 6 step process that has been proven to increase ecommerce sales.

The 6 Steps

I’ll guide you through the following 6 step process toward building your online business:

  1. Plan
  2. Focus
  3. Streamline
  4. Target
  5. Measure
  6. Retain

You’ll learn how to:

  • Increase Conversion
  • Generate More Sales
  • Attract More Qualified Traffic
  • Reduce Cart Abandonment
  • Decrease Bounce Rates
  • Run Stronger More Successful Promotions
  • Use Social Media as a Viral Marketing Element
  • And that’s just the beginning …

LIMITED TIME BONUS OFFER:

Become a Member of Ecommerce Amplifier Before Tuesday, November 17, 2009 and Get a FREE Video Review of Your Website

That’s right, if you join Ecommerce Amplifier before the date above I’ll personally review your website giving you a complete step-by-step video “how to” of things you should consider improving to increase your sales.

Current members have raved about these and have used them to increase conversion in as little as one week.

Reviews will be performed in the order in which members join so get on the list early to ensure you’re upfront!

Click Here to Learn What Ecommerce Amplifier Can do for You.

If you want complete unrestricted access to all the tools, resources, strategies and secrets that will help you build a more successful ecommerce business you should give Ecommerce Amplifier a serious look. I’m confident you’ll like what you find.

Remember, the answers are often right in front of you, you just need to know how to implement them. Ecommerce Amplifier helps you do just that.

To your ecommerce success!

Filed Under: Conversion, Featured Tagged With: conversion, ecommerce coach, ecommerce coaching, website conversion

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About

The Ecommerce Expert offers products and services that help move ecommerce businesses toward growth and success. Our products and services help store owners maximize their ROI, decreasing expenses and increasing revenue. The net result is sustainable growth and stability with above average results.

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