We can all learn a lot from what those around us are doing. One thing I tell the clients I work with is if you can’t lead, then follow a leader. Often (not always) you can learn a few tricks by looking at some of the “big guys”.
The list of top 100 retail websites for 2009 was released by Internet Retailer and it includes a variety of sites across numerous industries. I’ve listed the top 100 and the industries they are each in so you have a resource you can come back to and look at from time to time. There should be something in here for just about everybody.
Here’s the list of the top 100 in order of industry from A-Z.
Apparel & Accessories
American Apparel
American Eagle
Antrhopologie
Athleta
Avelle
Bluefly
Cusp
Design by Humans
Eddie Bauer
Gap
Karmaloop
Lands’ End
Levi’s
Martin and Osa
NikeID
Nine West
Shoe Line
Roxy
Under Armour
Under Gear
Vans
Wet Seal
Zappos
Books / Film / Music
Blockbuster
Borders
Chapters Indigo
iTunes
Pop Cuts
Scholastic
Computers / Electronics
Best Buy
Cable Organizer
CDW
Crutchfield
Garmin
Ritz Camera
Flowers / Gifts / Jewelry
BlueNile
Delight
Gold Speed
jtv Watches
Organic Bouquet
Think Geek
Food / Drug
Avon
CVS
Dunkin’ Donuts
Estee Lauder
Fragrance Net
Godiva
Gourmet
King Arthur Flour
M&M’s
Scentiments
Stila
ULTA
Walgreens
Housewares / Home Furnishings
CSN Stores
Land of Nod
Max Furniture
Smith and Noble
Mass Merchants / Department Stores
Amazon.com
Buy.com
ElderLuxe
Meijer
Overstock.com
QVC
Sky Mall
Walmart
Specialty / Non-Apparel
Action Envelope
Beckett
Diapers
Doctors Foster and Smith
eBags
Expressionery
Eye Buy Direct
Fat Brain Toys
Fathead
Faucet
Gaiam
Gardener’s
Lion Brand Yarn
MoMA Store
Music Notes
Muttropolis
Novica
Oakley
Organize
Dog.com (Pets United)
SamAsh
Staples
Sweetwater
Timbuk2
Tool King
VistaPrint
Zazzle
Sporting Goods
Gander MTN.
Journeys
Nascar Superstore
Orvis
Running Warehouse
Skis
The North Face
So the next time you are stuck trying to figure out how to approach your website marketing strategy take a look at each of these. This list should stir your ideas and get you moving in the right direction … even if that means asking the right questions or getting the right help in place to implement.
Remember though, plan carefully, choose your course wisely, and always test before saying “it works”. What is good for one industry may not work in another.
To your success.