Over the past several months, I’ve had hundreds of requests (and even more questions) from users on proper configuration of Google Analytics integration with Zen Cart so that the reports you receive from it give you the best chance of increasing sales at your store.
Installing Google Analytics is one thing, and can be fairly easy if using the newest version of Simple Google Analytics — which now includes conversion tracking.
However, installing and properly configuring all components of analytics to work together is a whole separate (yet important) issue.
In fact, just installing the Simple Google Analytics contribution alone will not enable all features available to you with Google Analytics. And you really need all components in place to have the best chance at increasing sales.
Why? Because properly setting up and configuring Google Analytics to help you increase sales requires you to not only install tracking code on your website (which is the only thing the Simple Google Analytics contribution does), but also requires you to setup and configure certain elements available only from within your Google Analytics account.
Things like Goals, Funnels, and tying Google Analytics and Google AdWords together (just to name a few) are all items that must be completed from within your Google Analytics account (these cannot be completed by simply installing tracking codes on your website.)
Then, once you have everything properly configured and in place, you need to be able to read the key elements in those reports that indicate what your visitors want, and act upon those to give you the best chance at increasing sales. If you are unable to find the key statistics within your analytic reports and properly interpret what they are telling you, then you have very little chance of increasing conversion (and therefore sales) of your website.
As the old saying goes, “You can’t pull the cart without the donkey”. So goes the principle of using your analytics as a tool to help you increase sales. To rephrase the old saying; “You can’t expect to increase sales without the proper setup and interpretation of tracking results.”
Why Did I Create This Workbook?
This workbook was inspired by users just like you.
I created the workbook on Google Analytics to address the many concerns that users have asked about proper and complete installation, as well as to address many critical elements that are too often overlooked. Oftentimes users think that “just installing Google Analytics” will give them the information they need and show them how to increase sales. This couldn’t be further from the truth.
In fact, as mentioned above, just installing Google Analytics won’t do anything except give you a bunch of numbers that in the end mean nothing. You need to do more.
You need to install and configure ALL components of Google Analytics, tie them together, and be able to pick out and interpret the key statistics that are then reported on. Only then will you have the information you need to make alterations that increase sales at your store.
This workbook is setup to help you achieve exactly that. Help provide you with more information to increase sales at your website. By implementing just a few of the items detailed in this “how to” workbook, you should be well on your way to decreasing costs and increasing sales.
What is Covered In the Workbook?
I not only cover how to properly install Google Analytics and all it’s components (Standard Google Analytics, E-Commerce Tracking, and Conversion Tracking) but also go over how to setup Goals and Funnels with a specific emphasis on Zen Cart. It provides easy-to-follow screenshots, and detailed step-by-step instructions, in addition to valuable information that helps you use what the reports tell you to increase conversion.
You’ll learn how a few key statistics (provided to you by Google Analytics) can make or break you when it comes to increasing sales. If you don’t know what these are, you really need to do yourself a favor and find out by reading this workbook. You could be losing sales if you’re not tracking the right data and reading it properly.
Complete with hands on exercises and a self quiz, this workbook helps you understand how properly using Google Analytics and all its components can increase the performance of your web site.