With that said, HTML5 has been a go to language for achieving wider reach on everything from website design to interactive online advertising. By now it’s likely that everyone at some point has encountered a paid search ad that either expands upon click to fill a portion of the screen (covering up other content on the screen) or hovered over an area of the page and an ad magically pops over the other content. This is most often achieved using HTML5 and understanding how to code as such can lead to more powerful ad campaigns.
The problem is most marketers are not proficient in coding at all, much less coding in HTML5 standards. As such, they must develop the creative and then send it off to their design team to produce the final piece. Google Web Designer is a tool that aims to change that.
Google Web Designer is an HTML5 authoring tool that assists beginners in developing engaging HTML5 creatives without the need to know any HTML5 coding. In fact, the drag and drop interface and availability of starting templates means a complete non-coder can produce interactive creatives that rival any advanced developer. Speaking of advanced developers, Google Web Designer isn’t just for beginners. It offers advanced users time saving coding features that help them code faster, and with fewer errors. The templates are fully customizable as well so advanced users can start with one of those, make any needed changes they desire, and publish the results.
Google Web Designer’s template library offers interactive ad templates for some of the most common formats including banner ads, expandable ad, and even interstitial ads.
Banner ads are those that appear on a portion of the page and only operate within a set space.
Expandable ads start small and often appear to be banner ads, however when clicked, they expand to a certain size revealing additional content within them.
Interstitial ads are larger ads that appear over the sites’s content when a visitor either scrolls the page or transitions to another page or video.
Google Web Designer is free, and easily integrates with ad platforms. Complete the creative and quickly publish directly to DoubleClick Studio. As another option publishing can be direct to Google Drive and then uploaded to Google AdWords or DoubleClick Studio as well.
Download Google Web Designer from Google and get a jump start on HTML5 ad creative today.
For more information visit Google’s Help center.
(Images in this article sourced from Google)
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