As many of my readers already know, I often talk about how taking the time to research and understand your ideal customer demographic helps develop a site that properly speaks to that demographic and in turn increases sales.
Understanding your customer base also enables you to seek out new traffic channels which contain that “magic mix” making up what can be called qualified traffic (visitors that are looking for the product you offer.)
Providing you have followed my direction, Google has introduced a new tool that eventually may help you find even more qualified traffic.
Just over a week ago on June 24th, Google introduced Ad Planner via its blog.
Ad Planner is in BETA and is currently available only to a limited number of agencies and advertisers (you must apply to be accepted into the program.)
Ad Planner is a research tool that connects advertisers and publishers. Google says the tool enables you to enter demographics and sites associated with your target audience, and it will return information about sites (both on and off the Google content network) that your audience is likely to visit.
This new and exciting tool relies on you providing it with accurate data about your target customer(s) — which means you must know your target. If you have not done your research, then the data it could return would be no good to you. Yet, one more reason you need to know your audience.
Who knows what the future may bring for this tool. With Google you know anything is possible. I for one am looking forward to utilizing this tool during my research and think it will provide yet another alternative to seeking out qualified traffic.
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