The Ecommerce Expert

Successful Ecommerce Businesses Start Here

Call Today for a Free Evaluation
(866) 602-2673
  • Home
  • Services
    • Ecommerce PPC Management
    • Conversion Rate Optimization
    • Ecommerce Consulting
    • Website Design / Redesign
  • Testimonials
  • Blog
  • About

Focus on the Ecommerce Website First to Increase Conversion

By Eric Leuenberger Leave a Comment

Focus on the Ecommerce Website First to Increase Conversion

In ecommerce many stores adopt a “traffic,” “product,” “website” (TPW) mentality when setting up their online stores. But falling into this trap can often end up hurting your business before it ever has a chance.

Instead of TPW, I propose the following general approach as a starting point to turn an ecommerce store around: “website,” “product,” “traffic” or WPT. Notice that in my approach I target traffic last.

First you have to refine the look of the website, then the presentation of the product, and then you drive the traffic.

Here’s why.

The website is one of the main factors that will ultimately help the customer determine if they are going to buy your product or not, it’s not the product itself (this is especially true in competitive markets). Without the key elements that help the customer, it doesn’t matter what you sell, you’re going to have a hard time selling it.

After attention to the website is complete, the product focus comes next and this is because without a product you have nothing to market and no target to market to. You must understand how your customers use your product, how they interact with it, where they frequent, and what competitors also sell the same or similar product before you can accurately target them for marketing. A complete understanding of your product from all angles will help you speak to potential customers in your advertising, resulting in more qualified traffic, higher sales, and less expense.

The last focus in my approach is traffic. I never focus on traffic until all other elements are in place first—providing me the best opportunity at gaining the highest return on my advertising dollar (the investment needed to drive traffic to the site).

At this point, with all other elements present, driving traffic makes sense. With the website in “conversion ready” form, I now provide myself with the best opportunity at winning sales from my advertising efforts. Prior to this it wouldn’t have mattered if I drove “qualified” traffic to the site, the likelihood of it resulting in a sale was slim.

Yes, it takes more than just a few tweaks to really turn a business around, but starting with the right approach is often what is needed to jumpstart the process.

Share on Facebook Share
0
Share on TwitterTweet
Share on LinkedIn Share
Share on Google Plus Share
Share on Digg Share

Related posts:

  1. ABCs of Ecommerce Success
  2. Top 10 Ecommerce Mistakes
  3. 6 Proven Steps to Increase Your Conversion
  4. Know What to Change to Increase Conversion

Filed Under: Conversion Tagged With: conversion

Books by The Ecommerce Expert

Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics
Available on Amazon Now!

About Eric Leuenberger

Ecommerce conversion marketing expert who has been helping store owners since 1995 increase sales and build more profitable, more sustainable ecommerce businesses. He is the creator of , Ecommerce Amplifier The Ecommerce Success System.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Blog Categories

  • Blogging
  • Conversion
  • Customer Retention
  • Design & Usability
  • E-Commerce Optimization
  • Email Marketing
  • Featured
  • Google Adwords
  • Increase sales
  • Marketing Strategies
  • Mobile Commerce
  • Search Engine Optimization
  • Search Marketing
  • Security
  • Shopping Cart Abandonment
  • Social Media
  • Website Analytics
  • Zen Cart
  • Zen Cart Contributions
  • Popular
  • Recent

About

The Ecommerce Expert offers products and services that help move ecommerce businesses toward growth and success. Our products and services help store owners maximize their ROI, decreasing expenses and increasing revenue. The net result is sustainable growth and stability with above average results.

Services

  • Conversion Rate Optimization
  • Search Engine Marketing (SEM)
  • Ecommerce PPC Management
  • Social Media Marketing
  • Ecommerce Consulting
  • Website Design / Redesign

TheEcommerceExpert.com

Successful Ecommerce Businesses Start Here
1-866-602-2673
Contact Us

Connect With The Expert

  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2021 ·Enterprise Pro Theme · Genesis Framework by StudioPress · WordPress · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok