Customer retention is your ticket to profitable sales, which I explained in this post about the 80/20 rule and the lifetime of a customer. And I also discussed some key ways to earn customer loyalty, including staying in front of your customers.
Email marketing is a great way to stay in front of your customers.
But how do you create an effective email? Start with four key elements:
- From name: this should be the name of your business or website because that’s who they want to interact with and it avoids any deception, which is the first way to lose customers.
- Subject line: make it short, sweet and intriguing to allow them to quickly understand what the email is about and entice them to open it.
- Email content (body): can include images and text and should follow up on the subject line, outline the offer, state the benefits to the customer and include the call to action.
- Call to action: ask your customer to do something. What is the end goal of your email? This is what you want to tell them to do. “Shop now,” “Learn more,” “Click for details,” “Go shopping,” “Add to cart,” etc. You have to ask (or tell) if you want them to do something. Customers like to be encouraged to take action.
These four elements are the basic components of effective customer marketing: Get Interest, Get Opened, Get the Action.
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