The Ecommerce Expert

Successful Ecommerce Businesses Start Here

  • Home
  • Services
    • Ecommerce PPC Management
    • Conversion Rate Optimization
    • Ecommerce Consulting
    • Website Design / Redesign
  • Free Resources

Building Customer Confidence. Some Best Practices You Should Follow.

By Eric Leuenberger Leave a Comment

In my article titled “Do You Answer Your Customers Questions Before They Ask Them?“, I talked about why it is important to answer your customers questions — before they ask them.

I talked about a number of best practices concepts but never when into detail on “what” exactly those best practices were.

I listed general items that build customer confidence and were called “customer points of assurance”.

In this article, I’ll go into a few of the items in more detail.

Customer Points of Assurance

What are customer points of assurance?

These are items that are strategically placed at various points during the customer buying cycle which “assure” them that the path they are on is not only correct, but is one that is safe, and will lead to a positive end experience.

Some example of customer points of assurance and suggested locations you should consider including them are as follows:

  • Store Phone Number (Call it “Customer Service Number” or “Customer Care Number”)

    Suggested location(s) – upper right corner of website in the header; on all product order pages.

  • SSL Certificate Seal

    Suggested Location(s) – On all pages, On all product pages, at all points in checkout where the customer is expected to give you “valuable or typically private” information.

  • Customer Service Links including: How To Order, Shipping Information, Payment Options, Contact Information

    Suggested location(s) – On registration page, on various spots throughout the checkout process.

  • Shop With Confidence Links including things like: Any special Offers, Any Guarantee’s, 100% Secure Ordering Links, Links to Privacy Policies

    Suggested Location(s) – On registration page, on various spots throughout the checkout process.

These list out a few of the main points you should at least cover in your store. All these items help build customer confidence and give you a better chance of helping them “complete the sale”. They are aimed at answering questions customers may have at precisely the point at which they typically ask them (remember you should answer them before they ask!)

My book “20 Ways to Increase Sales Using Zen Cart” goes into even more detail on these items. It shows actual screen shots of real life examples for better direction on where you should consider placing these items.

Until next time. Keep your customers happy, and keep the sales flowing.

Related posts:

  1. Do You Answer Questions Before Your Customers Ask Them?
  2. 4 Tips to Ensure Your Site is Customer Focused
  3. Keeping Customers in the Checkout Process
  4. 10 Ecommerce Shipping Best Practices

Filed Under: Conversion, Design & Usability, Marketing Strategies

Books by The Ecommerce Expert

Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics
Available on Amazon Now!

About Eric Leuenberger

Ecommerce conversion marketing expert who has been helping store owners since 1995 increase sales and build more profitable, more sustainable ecommerce businesses.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Blogging
  • Conversion
  • Customer Retention
  • Design & Usability
  • E-Commerce Optimization
  • Email Marketing
  • Featured
  • Google Adwords
  • Increase sales
  • Marketing Strategies
  • Mobile Commerce
  • Search Engine Optimization
  • Search Marketing
  • Security
  • Shopping Cart Abandonment
  • Social Media
  • Website Analytics
  • Zen Cart
  • Zen Cart Contributions
  • Popular
  • Recent

About

The Ecommerce Expert offers products and services that help move ecommerce businesses toward growth and success. Our products and services help store owners maximize their ROI, decreasing expenses and increasing revenue. The net result is sustainable growth and stability with above average results.

Services

  • Conversion Rate Optimization
  • Search Engine Marketing (SEM)
  • Ecommerce PPC Management
  • Social Media Marketing
  • Ecommerce Consulting
  • Website Design / Redesign

Copyright © 2023 | Privacy Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT