Since the initial writing of my post 14 Words That Lose Money, I’ve had a number of requests for a post on words that make money.
So, here is a list of 200 Words that make money. I’ve put in bold those words that you might want to consider using in various areas of your e-commerce store to persuade buyers (although product descriptions could also benefit from many of the others as well.)
Benefits
Advantages
Simple
Proven
Want
Right
Best
Own
Fun
Deserver
Unique
Value
Happy
Invest
Investment
Powerful
Easy
Discovery
Involved
Profit
Love
Guarantee
Vital
Understand
Understanding
Good
Health
Natural
Save
Dynamic
Results
Trust
Reasons
FREE
Now
Gift
Silver
Diamond
Platinum
Deluxe
Top
Great
Greatest
Fantastic
Awesome
Only
Effective
Rush
Genuine
Luxury
Breakthrough
Treat
Quality
Service
Integrity
Training
Trained
Lifetime
Experience
Truth
Superior
Latest
Organic
Prize
Win
First
Future
Advantages
Simple
Proven
Want
Right
Best
Own
Fun
Deserver
Unique
Value
Happy
Invest
Investment
Powerful
Easy
Discovery
Involved
Profit
Love
Guarantee
Vital
Understand
Understanding
Good
Health
Natural
Save
Dynamic
Results
Trust
Reasons
FREE
Now
Gift
Silver
Diamond
Platinum
Deluxe
Top
Great
Greatest
Fantastic
Awesome
Only
Effective
Rush
Genuine
Luxury
Breakthrough
Treat
Quality
Service
Integrity
Training
Trained
Lifetime
Experience
Truth
Superior
Latest
Organic
Prize
Win
First
Future
Insight
Team
Heighten
Aware
Living
Promise
Ensure
Insure
Sure
Assure
Certain
Promote
Back-up
Help
Serving
Easy
Service
Integrity
Achieve
Conquer
Believe
Belief
Produce
Response
Results
Play
Leisure
Beauty
Beautiful
Enjoy
Elevate
Resources
Valid
Validate
Functional
References
Update
Predict
Relaxing
Therapeutic
Comforting
Comfort
Prestigious
Young
Youthful
Wisdom
Tradition
Rewarding
Fashionable
Appealing
Expert
Leading
Appreciate
Restore
Prosper
Pleasurable
Works
Solve
Answers
Goals
Performance
Modern
Friendly
Positive
Specialist
Yes
Quickly
Team
Heighten
Aware
Living
Promise
Ensure
Insure
Sure
Assure
Certain
Promote
Back-up
Help
Serving
Easy
Service
Integrity
Achieve
Conquer
Believe
Belief
Produce
Response
Results
Play
Leisure
Beauty
Beautiful
Enjoy
Elevate
Resources
Valid
Validate
Functional
References
Update
Predict
Relaxing
Therapeutic
Comforting
Comfort
Prestigious
Young
Youthful
Wisdom
Tradition
Rewarding
Fashionable
Appealing
Expert
Leading
Appreciate
Restore
Prosper
Pleasurable
Works
Solve
Answers
Goals
Performance
Modern
Friendly
Positive
Specialist
Yes
Quickly
Protection
Maximize
Deliver
Healing
Whopping
Reap
Good
Calming
Recognized
Immediately
Bonus
Tested
Commitment
Get
Travel
Worldwide
National
Nationwide
Universal
Report
Secret
How-to
Fresh
Delight
Tasty
Different
Find
Found
Assist
Ideas
Extra
Reduced
Rich
Original
Quick
Fast
Tips
Inside-information
Nutritional
Improved
Cozy
Professional
Intelligent
Clean
Peaceful
Cash-back
Reliable
Favorite
Worth
Exclusive
Authorized
Double
Confidence
Hurry
Official
Warranty
Step-by-Step
Information
Rapid
Essential
Up-To-Date
Consistent
Sale
Bargain
You
Dependable
Maximize
Deliver
Healing
Whopping
Reap
Good
Calming
Recognized
Immediately
Bonus
Tested
Commitment
Get
Travel
Worldwide
National
Nationwide
Universal
Report
Secret
How-to
Fresh
Delight
Tasty
Different
Find
Found
Assist
Ideas
Extra
Reduced
Rich
Original
Quick
Fast
Tips
Inside-information
Nutritional
Improved
Cozy
Professional
Intelligent
Clean
Peaceful
Cash-back
Reliable
Favorite
Worth
Exclusive
Authorized
Double
Confidence
Hurry
Official
Warranty
Step-by-Step
Information
Rapid
Essential
Up-To-Date
Consistent
Sale
Bargain
You
Dependable
Interesting, thanks! But how could you know they make money?
Glad you liked them. :)
To answer your question, these are terms that have been tested and documented for many, many, many years both online and offline by marketing experts.
You’ll find them in many books as well that talk about using the proper copy writing techniques.
Think of it as a “written code” that has been around for years. Give ’em a try sometime. I think you’ll like the results. :)
Awesome collection of words! As a veteran internet marketer, I KNOW they make money. What you and I know that most don’t is the use of superlatives will ALWAYS increase conversions.
I will be posting, if you have no objection of course, your collection on our Web Estate Development Blog over the weekend with the Title “201 Money Makers – in English” I will have to add my most favorite word: Optimized You’ll definitely be mentioned with a link :)
Keep up the great work and awesome site BTW.
-Joe
Ah… was about to ask for more words that can encourage people to spend their money..
Thanks for the list. :)
Hi Eric,
This is a really great and useful post (I liked your list of 14 words that lose money as well BTW).
I wanted to give you a heads-up that I referred to your list in a post I wrote today stressing the importance of narration and captions in eCommerce videos: http://blog.treepodia.com/2010/02/do-you-know-the-money-making-words-you-should-be-using-in-your-videos
All the best,
Mike
@treepodia
thanks eric for sharing this.. I also have to work with keywords in my site..I think I could use this.. thanks again