For those of you have have not seen these yet I thought I’d post links to two very nice articles on what you can do to utilize the power of Google’s Website Optimizer.
Google’s Website optimizer is a powerful tool that enables you to increase the conversion of your website using testing methods such as Multivariate and traditional A/B split testing. When setup and utilized correctly, Website Optimizer gives you the ability to discover what really works to turn visitors into sales (or just about any other action you are seeking from your audience). No more guessing.
For any of you have have already tried your hand at “manual” split testing, you know it can be tedious, time consuming, and down right tough to keep track of all the possible combination’s that are put together for any given test. That process is made much simpler with the use of Website Optimizer.
The instructions for setting up optimizer are easy to follow and do a great job for even newbies on helping them get up and running (although if your cart requires programming to integrate the code into the pages you may need the help of your technical team).
One article circulated last year and was titled 55 Google Website Optimizer Tips and Tricks.
The other surfaced February 23 of this year as a “sequel” to that original post and it is titled 25 Google Website Optimizer Tips for Better Product Pages.
Together these articles combine to provide a total of 80 different tests you should consider running on your site. I highly recommend reading them and keeping them on your bookmarked list for future reference.